Client: Alessandro Fard
Role: UX/UI Designer
Brief: The client was looking to build a site where users could learn about and search for diamonds.
Solution: Many diamond sites already utilize search functionality, but their filters are often clunky and confusing for those who are unfamiliar with diamond lingo. My solution aimed to cater to both the user who doesn't know what they want and the user who knows exactly what they want, using filters that are a) pre-set according to the preferences average diamond shopper and b) minimized until a user clicks to further customize their search.